The introduction of automation into the stock market created a market that could handle far more liquidity than a non-automated, floor based market. This also lowered trading costs and increased transparency. This combination of changes led to a substantial increase in market liquidity. This increase in liquidity led to a tremendous
amount of technical and market structure innovation.
Liquidity is increasing rapidly in the web-facing marketplace as it did in the early electronic Stock Markets.
As this plays out in the web-market, the market structure changes and technical solutions will follow the same patterns. Our goal is to leverage our market experience and build the web market of the future.
Not all web products should trade using this model. At the New York Stock Exchange (NYSE),
the smallest 4000 securities account for only 2% of all trading volume,
while the largest 500 securities represent over 60% of trading volume.
So a very small number of products produce most of the total volume (and revenue).
This new market is designed to trade the only most liquid products.
Since the majority of transaction revenue comes from the more liquid products,
using a more efficient model will increase revenue while reducing overhead.
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